Privacy Policy (Enhanced Compliance Version)

Last updated: May 19, 2026

Eztrendly (eztrendly.com) operates this website and store (“Services”). We provide a curated shopping experience powered by Shopify.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Services.

By using our Services, you agree to this Privacy Policy.

1. Personal Information We Collect

We collect the following categories of personal data:

Information you provide:

Name, email, phone number
Billing and shipping address
Payment and order information
Account login details
Customer support messages

Automatically collected information:

IP address, device type, browser information
Cookies and tracking technologies
Browsing behavior on our website
Purchase and interaction history

From third parties:

Shopify and payment processors
Advertising and analytics partners
Shipping and fulfillment providers

2. How We Use Your Information

We use your personal data to:

Process and fulfill orders
Provide customer support
Improve website performance and user experience
Personalize product recommendations
Prevent fraud and secure transactions
Send order updates and marketing communications
Run advertising and remarketing campaigns (e.g. Google Ads, Meta Ads)

3. Legal Basis (GDPR Compliance – EU Users)

If you are located in the European Economic Area (EEA), we process your personal data based on:

Your consent (e.g. marketing cookies)
Contract performance (order fulfillment)
Legal obligations
Legitimate interests (fraud prevention, analytics, website improvement)

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Enable core website functionality
Remember your preferences
Analyze website traffic and performance
Deliver personalized ads and marketing

Types of cookies used:

Essential cookies (required for site operation)
Analytics cookies (e.g. Google Analytics)
Marketing cookies (e.g. Google Ads remarketing, Meta Pixel)

Cookie Consent (EU Users)

For users in the EU/EEA, we display a cookie consent banner allowing you to:

Accept all cookies
Reject non-essential cookies
Customize preferences

You can also disable cookies in your browser settings.

5. Sharing of Personal Information

We may share your information with:

Service providers:

Shopify (store hosting & checkout)
Payment processors (Stripe, PayPal, etc.)
Shipping and logistics partners

Marketing partners:

Google Ads
Meta (Facebook/Instagram)
Other advertising platforms for remarketing and conversion tracking

Legal requirements:

We may disclose data if required by law or to protect our rights.

👉 We do NOT sell personal data in the traditional sense.
However, some data sharing for advertising purposes may be considered “sharing” under GDPR/CCPA.

6. Advertising & Targeted Ads

We use your data for:

Personalized ads
Retargeting campaigns
Conversion tracking

You may opt out of targeted advertising via:

Cookie settings on our website
Browser settings (e.g. Global Privacy Control signal)
Platform opt-out tools (Google / Meta)

7. Your Privacy Rights

Depending on your location, you may have the right to:

GDPR (EU/UK users):

Access your personal data
Request correction or deletion
Restrict or object to processing
Data portability
Withdraw consent at any time

CCPA (California users):

Know what personal data is collected
Request deletion of personal data
Opt out of sale/sharing of personal data
Non-discrimination for exercising rights

To exercise any rights, contact us at:
📧 info@eztrendly.com

8. Data Retention

We retain personal data only as long as necessary to:

Fulfill orders
Comply with legal obligations
Resolve disputes
Maintain business operations

9. Data Security

We implement reasonable technical and organizational safeguards to protect your data. However, no system is 100% secure.

10. International Data Transfers

Your data may be transferred outside your country, including to the United States and other jurisdictions.

Where required, we use Standard Contractual Clauses (SCCs) or equivalent safeguards.

11. Shopify Relationship

Our store is hosted by Shopify. Shopify processes personal data on our behalf and may also use aggregated data to improve its services.

You can learn more here:
https://privacy.shopify.com/en

12. Children’s Privacy

We do not knowingly collect data from individuals under the age of majority.

13. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last updated” date.

14. Contact Us

If you have questions or requests regarding your personal data, contact us:

📧 info@eztrendly.com